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ప్రసార ప్రముఖులు.

BROADCASTERS IN TELUGU

The first radio station of the Indian Broadcasting Company was inaugurated by the British viceroy in India-Lord Irwin on July 23, 1927 at Bombay. The Indian Broadcasting Service was more named as All India Radio in1936. It took two more years for the starting of Telugu broadcasts. The first broadcast went on air from the Madras station of All India Radio on June1,1938.

MADRAS

The first announcer in Telugu was Mallampalli Umamaheswara Rao, brother of Mallampalli Somasekhara Sharma, eminent historian. Prominent programme officials duringthose days at Madras station were Messrs. S. N. Moorthy,Dr. A. Veerabhadra Rao, Achanta Janakiram, Dr. BalantrapuKanta Rao, Buchibabu and Srivatsava. Famous Rajani poets Sri Sri and Jashuva were on the staff for sometime.The present film writer and actor Gollapudi Maruti Rao worked at Madras station.

The present Station Director of Bombay S. V. Reddy served as the Station Director, Madrasduring 1992-93. Between 1942 and '45' additional South Indian Service from Delhi used to broadcast programmes in Tamil and Telugu. Ms. Durga Bhaskar is presently working as the DeputyDirector, All India Radio, Madras.


VIJAYAWADAA

All India Radio, Vijayawada station had its birth on December1, 1948. Vijayawada, the cultural capital of Andhra has its own importance. Dr.AyyagariVeerabhadra Rao, Station Director during 1950-52 has nourished the organisation.

Eminent personalities on the rolls of Vijayawada AIR, contributed their mite for bringing out qualitative programmes. Among them were Messrs. Rajani, Buchibabu, Banda Kanakalingeswara Rao(Drama),Pingali Lakshmikantham and G. V. Krishna Rao (spokenword), Dr. Mangalampalli Balapwrali Krishna and Sandhyavandanam Srinivasa Rao(Music),